Making seasonal feel like an event
Albertson's
Brief
Each spring and fall, Albertsons launches limited-edition seasonal products across Overjoyed, Signature Select, and Soleil. They needed a campaign with energy to match. We delivered bold graphics, playful typography, and animated video across digital, social, and CTV. The vibe: get it before it's gone.
Brand Campaign Strategy
Video Production
Photography
Organic & paid social media creative
Display ad creative
Website content
Fresh. And fleeting.
For spring, we built a campaign around citrus and berry flavors. Bright skies, falling fruit, and punchy limited-time messaging captured the freshness of the season across video, social, and display. The creative outperformed across the board — proof that bold, playful work can drive real results.
$6.47
Cross-channel ROAS for all campaign creative
+23.4%
Improvement on CTM target benchmark
50%
Increase in incremental category sales
Round two, cozy edition.
Fall brought pumpkin spice and maple into the spotlight. We extended the campaign system with warm colors and cozy seasonal cues while keeping the bold, graphical energy intact. It’s a framework built to flex with the seasons, and keep performing.
