Marin French Cheese Co. ‐ Content Marketing, Social Media
Irresistible reels, crafted for engagement
Brief
Before we came on board, Marin French Cheese Co. had yet to prioritize reels or video content on social media. Recognizing the brand’s untapped potential, we introduced a reels-forward strategy for Instagram and TikTok—achieving impactful results organically. With ooey-gooey visuals, life hacks, educational content, and playful, sensory-driven experiences, we engaged both die-hard cheese fans and first-timers alike.
The results were immediate: captivating reels that brought the brand to life, balancing high-quality execution with a scrappy, UGC-style approach to deliver big results without requiring a big budget.
Social media
Brand & digital strategy
Video & photography
Copywriting
The recipe behind the reels
We reimagined Marin French Cheese’s social content program, shifting its focus to Instagram and TikTok with a consistent, reel-forward approach to tap into the engagement potential of short-form video. By blending skilled production with a nimble, creative style, we crafted content that felt as authentic and engaging as the cheese itself.
Each reel showcased the products through clever visuals, sound design, and playful storytelling — from the curiosity-sparking “Petite Boo is Back” to the indulgent, comfort-meets-gourmet appeal of “Cheesy S’mores.” Our approach highlighted both the versatility and craveability of Marin French’s phenomenal cheeses, leveraging Instagram and TikTok’s trend-driven formats to connect with loyal fans and attract new audiences alike.
Reel good results
Our reels continue to drive significant growth across Marin French Cheese’s digital channels — all achieved organically. Instagram and TikTok saw increased engagement and follower counts, while the website experienced a surge in traffic, all contributing to stronger audience connections, meaningful conversations, and measurable sales growth. Given their success and positive reception, Marin French plans to ramp up reels production in 2025.
221%%
Follower growth in 18 months (from 6,400 to 20,500)
+231%
Increase in Homepage visits
750k
“Petite Boo is Back” organic reel plays (and counting)
+47%
Ecommerce sales increase year over year
