dosa by DOSA ‐ Content Marketing

Bringing spice to life


dosa by DOSA came to Active Ingredients on the heels of a powerful brand refresh with the goal of leveraging digital — and creating content — to bring the new brand to life. Their new line of packaged foods was inspired by their 12-time Michelin award-winning restaurants, with the goal of bringing the authentic, spice-forward flavors of modern India to people across America.

  • Art direction

  • Photography

  • Videography

  • Brand strategy


Expressing the heart of a brand

After developing the brand’s new tagline, Live Life Spiced, we set out to capture a series of photos with food photographer Caitlin Beyer showcasing these incredibly special recipes. The results? Gorgeous, trend-forward, mouthwatering images that express the new spicy vibrancy of the brand.


“Thank you for the masterful work you’ve accomplished. It was such a pleasure to bring my brand to life with your incredible talent, vision, creative forces, and focus. You are officially written into the story of where dosa by DOSA goes from here.”

Emily Gilels, Founder & CEO, dosa by DOSA