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Brand & Digital Marketing Agency for Food & Lifestyle Brands
We’re here to build great brands.
![](https://active-ingredients.imgix.net/about/about-image-1-2752x3183.jpg?auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1592&q=80&w=1376)
![](https://active-ingredients.imgix.net/about/about-groupbeach.jpg?auto=format&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=409&q=80&w=736)
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We’re a tight-knit group of strategists, content creators, designers, writers and builders that understands the art and science of growing successful, purpose-driven brands.
We’re also surfers, trail runners, yoga enthusiasts, food bloggers and dog people. (And cat people.)
![](https://active-ingredients.imgix.net/about/about-image-4-2816w-2.jpg?auto=format&fit=clip&q=80&w=1408)
We know that brands can play a role in transforming our lives and planet, and with our expertise and our passion we can greatly amplify that role.
Our mission is to build a healthier world by helping food & lifestyle brands create positive impact.
Our core values
![](https://active-ingredients.imgix.net/about/core-value-bring-joy-602-434.png?auto=format&fit=clip&height=&q=80&w=301)
![](https://active-ingredients.imgix.net/about/core-value-learn-unlearn-relearn-278x410.png?auto=format&fit=clip&height=&q=80&w=139)
Learn, unlearn, relearn.
![](https://active-ingredients.imgix.net/about/core-value-be-bold-be-humble-522x386.png?auto=format&fit=clip&height=&q=80&w=261)
Be bold, be humble.
![](https://active-ingredients.imgix.net/about/core-value-give-a-damn-584.350.png?auto=format&fit=clip&height=&q=80&w=292)
Give a damn.
Our Team
![](https://active-ingredients.imgix.net/about/headshot-brian-west-1472x1800-2024.jpg?auto=format&fit=clip&q=80&w=736)
![](https://active-ingredients.imgix.net/about/personal-brian-west-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
Brian West
Partner, Strategy
![](https://active-ingredients.imgix.net/about/headshot-mary-west-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
![](https://active-ingredients.imgix.net/about/personal-mary-ames-west-1472x1800-2024.jpg?auto=format&fit=clip&q=80&w=736)
Mary Ames West
Partner, General Manager
![](https://active-ingredients.imgix.net/about/headshot-eric-eisenberg-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
![](https://active-ingredients.imgix.net/about/personal-eric-eisenberg-1472x1800-alt.jpg?auto=format&fit=clip&q=80&w=736)
Eric Eisenberg
Partner, Brand Strategy
![](https://active-ingredients.imgix.net/about/headshot-sara-behrendt-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
![](https://active-ingredients.imgix.net/about/pesonal-sara-behrendt-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
Sara Behrendt
Executive Creative Director
![](https://active-ingredients.imgix.net/about/headshot-betsy-carter-1472x1800-placeholder.jpg?auto=format&fit=clip&q=80&w=736)
![](https://active-ingredients.imgix.net/about/personal-betsy-carter-1472x1800-placeholder.jpg?auto=format&fit=clip&q=80&w=736)
Betsy Carter
Social Content Producer
![](https://active-ingredients.imgix.net/about/headshot-eva-divine-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
![](https://active-ingredients.imgix.net/about/personal-eva-divine-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
Eva Divine
Designer
![](https://active-ingredients.imgix.net/about/headshot-pascale-gregory-1472x1800-2024.jpg?auto=format&fit=clip&q=80&w=736)
![](https://active-ingredients.imgix.net/about/pesonal-pascale-gregory-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
Pascale Gregory
Digital Project Manager
![](https://active-ingredients.imgix.net/about/headshot-maggie-gremminger-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
![](https://active-ingredients.imgix.net/about/personal-maggie-gremminger-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
Maggie Gremminger
Digital Project Manager
![](https://active-ingredients.imgix.net/about/headshot-nick-kessler-1472x1800-2024.jpg?auto=format&fit=clip&q=80&w=736)
![](https://active-ingredients.imgix.net/about/personal-nick-kessler-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
Nick Kessler-Irving
Senior Developer
![](https://active-ingredients.imgix.net/about/headshot-richard-roberts-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
![](https://active-ingredients.imgix.net/about/personal-richard-roberts-1472x1800.jpg?auto=format&fit=clip&q=80&w=736)
Richard Roberts
Practice Lead, Strategy and Search Marketing
![](https://active-ingredients.imgix.net/about/about-partners-2024.jpg?auto=format&fit=clip&q=80&w=736)
Meet the partners.
Brian, Mary and Eric met in 1997 at a music festival near Yosemite. Within hours, they were conspiring to create things together.
As avid outdoor enthusiasts, they were committed to protecting the planet, having worked for organizations like Earth Island Institute, New Leaf Paper and Patagonia. Merging this devotion with their backgrounds in digital strategy, brand strategy, and creative team leadership, they were compelled to help purpose-driven brands reach more people, tell richer stories, and make a bigger impact than they ever had before.
![](https://active-ingredients.imgix.net/about/about-us-lower-1.jpg?auto=format&fit=clip&q=80&w=736)
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