O Organics ‐ Content Marketing, Email Marketing, Social Media
Fighting summer hunger with O Organics
Brief
During the summer, 1 in 8 children face hunger as school meal programs come to an end. To address this critical issue, O Organics took a bold step by pledging to donate 28 million nutritious meals during the year to kids and families in need.
To launch this multi-year omnichannel initiative, we created the “Fight hunger. Serve hope.” platform, inviting consumers to donate meals while they shop via a “Buy One, Give One” offer. High-impact video, social, display, email and in-store creative gave O Organics new meaning in the hearts of consumers, driving the path to purchase while deepening brand loyalty.
Campaign, Creative & Messaging Strategy
Video & Photography
Paid Digital
In-store
Website & Email
82%
of consumers exposed have a positive brand sentiment
+149bps
Increase in sales pre- and post-campaign
“Active Ingredients brought our first cause campaign to life with exceptional creativity. They captured our mission perfectly and elevated the O Organics brand with powerful visuals, video, and messaging that truly resonated.”
Cherie Farrell, Senior Manager Marketing & Brand, Albertsons
