16489
Contest submissions
Amy's Kitchen ‐ Web Design, Content Marketing, Email Marketing, Social Media
Inviting a brand to your holiday celebration
Brief
Many food brands are perfectly capable of making meal prep easier for important occasions. But can a brand be special enough to earn a meaningful seat at the table? It can when it stands for something. Amy’s is such a brand.
We partnered with Amy’s to create a consumer promotion with rich, useful content for web, social and email that spotlights the brand’s holiday mealtime relevance, and devised a creative platform to showcase why Amy’s brings a lot more to the party than just food.
Brand & digital strategy
Copywriting
Design
SEO
Development
Social
#InviteAmys creative platform
When you #InviteAmys to your holidays, you’ll find meal prep deliciously easy. But great products alone don’t guarantee brand loyalty (or good campaign performance). This platform conveys that by using Amy’s products — by being a part of the Amy’s community — your holiday will take on meaning that extends far beyond the walls of your kitchen by playing a role in advancing the organic food movement.
5:31
Average time on page (minutes)
Promotional landing page, or captivating publication?
From unique usage ideas that #StartWithAmys, to an engaging giveaway that doubled as a mini consumer survey, to creative leftover recipes that #FinishwithAmys, the campaign was chock full of useful, mouthwatering content designed to drive participation and email signups.
33.5%
Bounce Rate
Social content to amplify reach
A daily stream of original social content (organic + paid) on Facebook, Instagram, Pinterest and Twitter kept targeted messages flowing to engage Amy’s audiences, and capture new, relevant consumers for the duration of the promotion. Influencers and content creators were also invited to the party to round out the creative ideas and extend reach.
And for the most loyal fans… the email
If a brand offers a promotion to consumers, its email audience needs to be the first to know about it. In addition to providing exclusive first access, we also plied loyal subscribers with brand new recipes and unique content for setting their holiday gatherings in motion.
