Making organic the obvious choice
O Organics
Brief
O Organics brings delicious products to every aisle. But as a store brand competing in a crowded category, it needed a distinctive voice to stand out against national players. Our reimagined "O is For" campaign sharpened the positioning around what makes O Organics different: fresh, affordable organics made accessible to all. Using bold visuals and food-forward storytelling, we pushed our client into a more modern, ownable space.
Brand Campaign Strategy
Organic & Paid Social Media Creative
Video Production
Display Ad Creative
Photography
Website Content
Digital ads that demand attention
Social and display ads paired striking visuals with tight, punchy messaging built to stop the scroll. Animated text, stop-motion, and modular formats gave the media team creative flexibility to test and optimize across the funnel while keeping the brand’s energy front and center.
26%
Lift in Purchase Intent YoY
35%
More efficient Meta CPC YoY
43%
Lower CPM YoY
Photography powered by color
We shot O Organics across bold, colorful scenes made for digital storytelling. Vibrant palettes, curated props, and seasonal products created a versatile library of photo and stop-motion assets that powered content across every channel.
Messaging built for the scroll
We evolved the “O is For” platform by turning brand pillars into quick, compelling micro-stories that stopped thumbs mid-scroll. The new copy was focused and energetic, making freshness, affordability, and assortment feel immediate and accessible at every touchpoint.
