Qlik ‐ Web Design

A journey inside your data


For 10+ years, we’ve partnered with the data and analytics pioneers at Qlik to evangelize their one-of-kind business intelligence platform. For the latest website overhaul, we were asked to bring to life Qlik’s power to accelerate growth by closing the gap between data, insights and action. With a new brand identity, we created a persuasive journey filled with rich content to attract, educate and convert prospects on the smartest path to business transformation.

  • Brand & digital strategy

  • Copywriting

  • Design

  • SEO

  • Development

  • Video

  • CMS

  • Conversion optimization


Bringing a new brand language to life

To bring a renewed energy that conveys Qlik’s leadership position in the enterprise analytics market, a new brand strategy, identity and voice were developed to capture the emotional and tangible business impact its technology delivers. This became the focal point for reimagining the Qlik​.com user experience, visual design and content. The result: A highly differentiated digital presence delivering major growth in organic traffic, engaged visitors and leads.

“Active Ingredients has been a critical partner for 10+ years, transforming our website into a truly powerful growth engine. They bring it all – Great strategy. Great design. Great content. Great tech. Great service. Thanks for all you do!”

Susan Nishimoto, VP, Global Digital Marketing, Qlik

The power of a high-converting buyer’s journey

At the core of Qlik’s new website is a buyer’s journey designed to win the hearts and minds of enterprise analytics customers. Building on a core set of personas, we created targeted funnels that blend a persuasive mix of product and topical content, video, and strategically placed calls to action, enabling Qlik​.com to connect and convert visitors at every stage on their path to purchase.


YoY growth in organic search traffic for unbranded terms.


YoY increase in leads from organic search visitors.


A modern B2B web stack: modular, integrated, and accessible.

Qlik​.com is built on Sitecore, providing a modern digital marketing platform that offers fully modular page building, intelligent workflows for global governance, and deep integrations with Salesforce, Marketo, Optimizely, Google Analytics 360 and more. And the site is fully accessible, taking a lead in the industry to deliver an experience that effectively serves users across the spectrum.

Testing… 1, 2, 3. Conversion rate optimization (CRO).

A website goes from good to great when it is treated as an ongoing experiment to provide an increasingly better user experience that advances strategic goals. Qlik​.com is a constant work in progress. This has made it an incredibly powerful lever for business growth. From navigation and forms to copy, offers, imagery, and layouts, we bring analytics rigor, creative strategy and powerful A/B and multivariate testing to maximize Qlik.com’s business impact. 


increase in Gartner MQ conversions

Top 5

Google listing for primary Gartner keyword