Marin French Cheese Co. ‐ Brand Narrative and Voice
Finding the story for the country’s oldest cheese company
Brief
Marin French Cheese Co. is an exceptional artisan cheesemaker with 155 years of fascinating history. We worked with the Marin French team to mine the details of the company’s evolution, then lock in on their essence to inform the most genuine and differentiated brand story.
Brand strategy & positioning
Storytelling
Messaging
Voice and tone
Copywriting
A frame for stronger storytelling
Our brand messaging guide articulates the most important components of the Marin French story in a variety of ready-to-use, real world messaging scenarios, and serves as a condensed voice guide for creating new content.
“It was such a pleasure to work with AI on our brand messaging. The team was exceptionally thorough every step of the way, explaining the strategy, setting actionable objectives, helping us further our understanding, challenging our established patterns and pushing us to think differently, and all while keeping us excited and laughing along the way. They went above and beyond, and set us up for success in the years ahead.”
Bonnie Kaufman, Associate Brand Manager, Marin French Cheese Co.
