Chicken of the Sea ‐ Search Engine Optimization
Making waves with SEO
Brief
In 2022, most of Chicken of the Sea’s web traffic came from paid search. They turned to Active Ingredients to change that—boosting organic search visibility, increasing awareness and consideration of their core products, and reinforcing their reputation as a trusted brand. Our challenge? Drive sustainable organic growth and build a stronger, more balanced traffic mix.
SEO
Copywriting
Imagery
Analytics
Dramatic organic growth
In just one year, organic search traffic surged by 44% on chickenofthesea.com, now accounting for a third of total traffic. This growth, alongside increases in direct and organic social traffic, created a far more balanced traffic mix. Even with reduced Paid Search spend, total site sessions still grew by 7%.
A data-driven SEO strategy
We built our strategy on data, leveraging a range of tools to analyze the search landscape and identify high-impact opportunities. Using our proprietary Keyword Planner and top AI-powered platforms, we evaluated hundreds of non-branded keywords — prioritizing them based on strategic relevance, business goals, search intent, volume, and competition.
44%
increase in organic search traffic in one year
23%
of total organic traffic by new SEO blog content
Content that drives traffic and reinforces brand values
With insights in hand, we optimized existing pages and guided the ongoing site redesign. But the biggest driver of growth? High‑quality, authoritative blog content. Each SEO-optimized post was designed to not only attract traffic but also reinforce the brand’s core values of health and wellness. The results: 64 high-ranking target keywords and 8 new blog posts contributing 23% of total organic traffic.
