Lindsay ‐ Content Marketing
Olive: From side role to star of the show
Brief
We created this video series for Lindsay to fundamentally change the way people think about olives. Besides periodic cameos in high-class cocktails, olives have been stuck in the role of “extra” for too long. To shine the spotlight on these most-deserving little fruits, we created a platform that set the stage for countless stories around olive usage: Those mini food moments that make life fun and special. The bite-size moments.
Storytelling
Video graphics
Scriptwriting
Talent & music
Art direction
Recipe development
Videography
Food styling
“This year, we asked them to do more, and they were not only up to the challenge, they took us to levels we did not think possible in a short time frame.”
James Thomas, VP of Marketing, Lindsay
Olives, from soup to nuts
We concepted every aspect of the production from scratch: storyline, script, art direction, prop sourcing, talent, makeup, shooting, graphics, editing — we even built the sets from the ground up.
Fun takes center stage
If we were going to make people think differently about olives, we knew we had to showcase them in a way that people had never seen before while staying within the context of the brand. Fortunately, the Lindsay brand embraces fun as a core tenet, so that’s just what we went for. The result? Six highly engaging, timeless video assets for countless marketing use cases
