Cline Cellars ‐ Web Design
A modern home for ancient vines
Brief
In the early 1980s, when Fred and Nancy Cline bucked hyped-up wine trends and began restoring acres of 100-year-old vines, a new kind of winery was born—one that merged modern sustainability practices with timeless traditions of the great winemakers. To bring this rich story to life, we hand-crafted a web experience to help fans new and old find the magic within these ancient roots, around the estate, and inside every bottle.
Brand & digital strategy
Ecommerce
Design
Copywriting
Development
SEO
CMS
Multi-site solution
Elevate the wine drinking experience
The new Cline website makes discovering wines a pure joy, with flexible collections and powerful tools to explore flavors, varietals and drinking occasions. Each wine page is rich with insightful tasting notes, beautiful imagery, recipes, and pairing ideas to help consumers enjoy more from each glass.
“The allure of wine goes way beyond the bottle. It’s both a vocation and avocation. This website is a true bond between fan and brand, immersing visitors in “Cline life” with rich photo galleries, videos, in-depth recipe and lifestyle content, and interactive campaigns to deepen connections and fuel the passion.”
Brian West, Partner | Strategy, Active Ingredients
One web platform, multiple brands
Cline Family Ventures owns several brands. Our challenge was to create a system that can power multiple brand websites sharing a common framework and components while providing truly distinct brand experiences. Challenge accepted. Using this approach, new sites are launched in a fraction of the time (and cost), and each improvement benefits every site.
